Our Branding Initiative

The City of santa ana, working with our partners, has recently begun a research-driven, community-wide branding initiative. This effort will help santa ana stand out in the marketplace as we grow toward our preferred future.


We start by conducting research inside and outside the community to uncover perceptions, attitudes and what's unique about Santa Ana.



All of that data is transformed into compelling creative tools that tell the Santa Ana story in ways that visitors, businesses and residents can understand.



Next begins the integration of the new brand, not just into marketing, but also into the fabric of our community and our daily lives.